Lerum - Syltetøy uten tilsatt sukker

• Brand

For a small, strategic social media- and display oriented campaign, Lerum briefed us on making content that would push multiple products with their most typical meals. In these channels however, less is more. In other words, hero-pictures would be too much for the consumers to decipher.

The solution became something that would work perfectly in both channels and could be put together in a number of different ways. Every product gets their own little lead role in the outtake they’re represented in, accompanied by the most typical meal for them. 

Year: 2023.