Infinitum and Karsten Warholm – Return everything – only on loan

• Brand

Norwegians deposit 9 out of 10 cans and bottles. Which is good, but not perfect. In our latest campaign, we wanted to put the “last” bottle into perspective and give a number to every can and bottle that exits the system each year. Where do they end up?

The campaign also wanted to make people aware of the most typical situations where cans and bottles are thrown away, instead of being deposited, and what they could’ve contributed to were they recycled.

The last 140 million cans and bottles are what’s left if we want to reach 100% recycling. These would’ve saved energy equal to what more than 5000 Norwegian households use every year. Now that’s something to strive for!

Year: 2023.
Film production: Field Productions 
Music: Thomas Kongshavn