Gilde – Kom deg ut dagen

• Brand

In 2023, we developed a campaign for Gilde and their sponsorship deal with the Norwegian Women’s Elite cross-country ski team.

We launched a major competition for consumers who could win a month’s groceries by finding the winning code on the inside of products. We delivered the idea, strategy, concept, development and implementation of the consumer competition, sales to stores, produced tactical inspirational films, point of sale materials and a competition film.